- You get the best targeted traffic possible. If a person is typing in the very word or words your firm represents, they are more likely to be in need of your services or products.
- You keep your competitors from getting this targeted traffic.
- You can get traffic you never expected.
- You can increase your search engine ranking with a generic domain name.
- And the BEST reason to own a generic domain is your firm saves money on not having to spend as much for advertising.