The term GEO domain refers to domain names that refers to the geographic locations, such as cities and countries.
A GEO targeting domain name targets both the location and industry such as AtlantaCarDealership.com, it targets Atlanta (geographically) and the car dealership (industry).
Top 3 reasons GEO Domain names work
1. Local Authority
Even with the advancement of internet, it still remains in our nature to do business locally. The average person will choose a company close to him as opposed to a company that is miles away, it’s a trust factor. We trust companies that are located locally and easily reachable. In case of any problem, you can easily drive down and sort things out. If your goal is to become a local authority, you need a Geo domain. Location, location, location.
2. Category/Brand Awareness
Is your business associated with a well-known category or brand? It makes perfect sense to align your domain name with the category or brand using Exact-Match URL and GEO-targeting.
An example: You have a car dealership in Atlanta, you can go for a domain that is both exact match and GEO-targeted by getting something like: AtlantaCarDealership.com
3. Easier to Rank in Search Engine
As you know, there are many things that go into getting a higher rank in the search engines and with the proper keywords, meta tags, etc…a GEO domain name specific to your industry and your location will give you a higher ranking.
Excerpt from Google:
Price: $500
